Stop motion = labor-intensive. Rotoscoping = laborious. Stop motion + Rotoscoping + string art = unusual cruelty. LA composer/producer/art director/songwriter Nathan Johnson takes you thru the trials, pain and physical dangers of his roto-motion-string art video for the “Change is Everything” track by Son Lux produced thru The Made Shop. [Read more]
The razor wars between Schick and Gillette have produced some ridiculous ad moments and depending on your level of cynicism this spot may be another one, but I prefer to see 1stAveMachine‘s new product demo for the Gillette Fusion ProGlide Razor with FlexBall Technology (ok, the name is ridiculous) as a step in the right direction away from hewn jaws and jet planes.
Beautifully shot, minimal in execution and featuring New York composer Son Lux, the 83-second clip produced for Grey New York is a small part of the $200 million Gillette is spending to market the razor launched earlier this year. [Read more]