Mother_Hardstaff_Hovis | STASH MAGAZINE

Updating Ridley Scott’s 1973 Hovis Spot

Four years before Ridley Scott made his first feature film (The Duellists in 1977) he was hammering away directing TV series and commercials including a spot called “Boy on a Bike” for UK bread makers Hovis, a one-minute film since voted the UK’s favorite ad of all time. [Read more]

MPC Dougal Wilson IKEA | STASH MAGAZNE

Dougal Wilson, Blinkink and MPC: IKEA “The Joy of Storage”

A combination of puppetry from Jonny & Will at Blinkink and CG from MPC (created from a range of nature and bird references) elevates Dougal Wilson‘s new IKEA spot for Mother into the first major-league awards threat of 2015. [Read more]

MPC: Money Supermarket “Elephunk” Behind the Scenes

MPC say they channeled Samuel L Jackson, John Travolta, Michael Jackson and Beyoncé to choreograph the moves of a funky 15-foot African bull elephant strutting the streets of Vancouver for Money Supermarket thru Mother.

MPC 3D Supervisor Fabian Frank: “The biggest challenge was creating an elephant that could pull out the moves with the best of them, yet was also believable and true to life. We solved this by ensuring his dance moves stayed within the realms of what a real elephant could do.”

“The second challenge came with integrating the elephant into the shot footage. Matching the interaction between Graeme and the elephant were key, so Graeme was tracked and rotoscoped back into the shots – using select takes to perfectly match the elephants walk cycle.”

Watch the VFX Breakdown and the finished spot below:

Agency: Mother
Production Company: Smuggler
Director: Guy Shelmerdine [Read more]

MPC_IKEA Bed | STASH MAGAZINE

Juan Cabral and MPC: IKEA “BED”

A solid idea from Mother London and bang-on execution from MJZ director Juan Cabral and a crew of 15 MPC VFX artists keeps IKEA’s ‘The Wonderful Everyday’ campaign going with this very-watchable spot which gains even more altitude via Prunella Scales’ reading from “The Tempest.” The MPC team, led by [Read more]