The Buck crew help Wieden+Kennedy break Nike out of the footwear industry’s recent (and spectacular) CG habit with these two short blasts of extreme 2D action for Hypervenom soccer boots as worn by Brazil’s captain Neymar Jr. and Poland’s captain Robert Lewandowski. [Watch]
As full-on fans of CG sneaker porn, it is our sworn duty to bring you this high-octane macro adventure into the secret workings of the Nike Air Zoom Elite 8 as imagined by director Ryan Dunn and the CHRLX crew. Originally commissioned for in-store, Nike loved the spot enough to bump it up to run on air. [Watch]
Three different approaches to making athletic footwear visually sexy by treating them as wearable sculptures and technological wonders, courtesy of the talented teams at ManvsMachine, Aggressive and Trollbäck. [Watch]
Nike’s new Colordry process bakes dry pigment directly into the fabric, effectively “reducing the water used in dying clothing to zero.” Definitely a step in the right direction eco-wise, but how does one make this dry-dye technique visually interesting? [Watch]
Rimantas Lukavicius and the KORB crew spin their pristine and often startling brand of CG in two very different directions for Gucci and Nike.
GUCCI (above): “Inspired by journeys to exotic lands, the new Gucci Oud fragrance features an inventive blend of traditional Eastern ingredients. Natural oud is tempered with pear, raspberry and saffron along with other evocative essences for a sensual and modern fragrance, for him as well as for her.”
NIKE: “After 27 years the new Lunar1 continues it’s tradition to bring performance and design in a perfect combo. Supported by the ever-changing patterns of 2400 fluorescent lights, the new design is revealed in the rocky desert.”
Spot your favorite childhood sneaks in this animated tour thru 43 years years of Nike history showcasing 200 shoes in two minutes courtesy of I Love Dust sister company Golden Wolf in London. Produced directly for Nike EHQ. [Watch]
