DICK'S Sporting Goods "The New Kid" | STASH MAGAZINE

Here’s How MPC Created “The New Kid” at DICK’S

Working with Oscar-nominees Shawn Levy (Stranger Things, Night at the Museum) and Will Gluck (Peter Rabbit), the MPC crew populates an all-night party at DICK’S Sporting Goods with 46 CG characters including the star Nike Air Max 270. [Watch]

Korb Constructs the LeBron 17 for Nike

Working direct with Nike Brand Design, Rimantas Lukavicius and his Korb studio in Vilnius, Lithuania, construct a pristine robot fantasy around the company’s latest addition to the LeBron line of footwear. [Watch]

Nike Joyride Enjoy the Ride by MPC | STASH MAGAZINE

Nike Joyride “Enjoy the Ride”

Mexican-Born directing duo Santiago & Mauricio Sierra team with the VFX crew at MPC to unleash an appropriately joyful ode to running comfort in this spot for Nike’s new Joyride shoe, aka “high-tech bean bags for your feet.” [Watch]

Unbanned - the Legend of AJ1 Title Sequence | STASH MAGAZINE

Opening Titles for “Unbanned – the Legend of AJ1” Doc

Dexton Deboree’s new documentary exploring the history of the Nike Air Jordan 1, called “Unbanned – the Legend of AJ1,” opens with this magnetic sequence from Los York partner and the global creative director Shane Griffin. [Watch]

Nike Mercurial & Phantom Series Victory Pack by Aixsponza | STASH MAGAZINE

“Nike Mercurial & Phantom Series Victory” by Aixsponza

Munich 3D masters Aixsponza mine classical sculpture motifs for inspiration in their latest promo created direct for Nike Global Football and their Mercurial and Phantom Series boots. [Watch]

Jordan "Why Not" Russel Westbrook | STASH MAGAZINE

Jordan “Why Not?” by FutureDeluxe

FutureDeluxe wraps Oklahoma Thunder star Russell Westbrook in a vibrant, glitchy package of design and VFX for Nike’s Jordan brand in this impossible-to-ignore :30 with additional post by Electric Theatre Collective. [Watch]

Immediate Byte