Rimantas Lukavicius and the KORB crew spin their pristine and often startling brand of CG in two very different directions for Gucci and Nike.
GUCCI (above): “Inspired by journeys to exotic lands, the new Gucci Oud fragrance features an inventive blend of traditional Eastern ingredients. Natural oud is tempered with pear, raspberry and saffron along with other evocative essences for a sensual and modern fragrance, for him as well as for her.”
NIKE: “After 27 years the new Lunar1 continues it’s tradition to bring performance and design in a perfect combo. Supported by the ever-changing patterns of 2400 fluorescent lights, the new design is revealed in the rocky desert.”
Spot your favorite childhood sneaks in this animated tour thru 43 years years of Nike history showcasing 200 shoes in two minutes courtesy of I Love Dust sister company Golden Wolf in London. Produced directly for Nike EHQ. [Read more]
ManvsMachine‘s fertile relationship with Nike continues with the design and execution of this intense, geometry-heavy 3D work – the centerpiece for the launch campaign of the Mercurial Superfly football boot. MvsM also handled the campaign’s print and in-store retail assets which you can see here with some behind the scenes insights. Superb audio by Resonate. [Read more]
World Cup hype officially hits full stride with Nike “The Last Game,” an epic five-minute, full-CG branded short by Passion director Jon Saunders and development CD Pete Candeland thru Wieden+Kennedy, Portland. In production for seven months, the film required a peak crew of over 300 including 101 artists and 25 animators. [Read more]
London’s STK and in-house director/editor Chris Boyle deliver three fast and furious 3D cartoon takes for Nike’s “Risk Everything” World Cup campaign with VFX backup from Unit Post – all inside a tight four-week production sched.
Few people on the planet do cool and clean 3D like Mike Alderson and his ManvsMachine crew. Case in point: this new Air Superiority campaign introducing the Nike Air Max 90 with audio by Echolab. “The 2014 collection sees Air + Lunar + Flyknit technologies combined for the first time, so we wanted to develop a [Read more]