Yeti Innovation commercial | STASH MAGAZINE

Proper Elevates “Innovation” for Yeti

In their latest work for Austin-based outdoor gear maker YETI, hometown studio Proper crafts a riveting and hyper-detailed CG spot showcasing the brand’s products in their natural habitat. [Watch]

Yeti V series cooler | STASH MAGAZINE

YETI V Series Brand Film by PROPER

Creative Director Chapman Bullock at design/animation studio PROPER in Austin, Texas: “We were approached to create a teaser and product video for their latest product, the V Series cooler. In the past YETI has always relied on live-action to push its products, so they wanted to be careful moving into a CG-driven direction.” [Watch]