ManvsMachine‘s fertile relationship with Nike continues with the design and execution of this intense, geometry-heavy 3D work – the centerpiece for the launch campaign of the Mercurial Superfly football boot. MvsM also handled the campaign’s print and in-store retail assets which you can see here with some behind the scenes insights. Superb audio by Resonate. [Watch]
No doubt time-lapse films are everywhere these days and some say the time for time-lapse has lapsed. But director Timothy Melville and cinematographer Nathan Kaso are out the convince you otherwise with this sweeping branded film for Australian car maker Holden, shot over seven nights across the wilderness of Tasmania.
“We travelled over 2,000km through the barren hills of Queenstown, to the vibrant streets of Hobart and finished on the dolerite plateau of Ben Lomond National Park. We captured nearly 20,000 still images, shooting from dusk until dawn and averaged just four hours sleep per day.” [Watch]
Paris directing collective PLANKTOON (aka Sun, Alban, Fabrice, Alexandre and Sebastien) step outside their usual realm of fun/colorful 3D character work for this powerful monochrome fundraising appeal created for French AIDS charity Sidaction thru Passion Paris and Leo Burnett. If you have kids of any age, it’s hard not to get caught up in the drama of the vignettes. [Watch]
TBWA\Media Arts Lab references everything from The Simpsons and Pac-Man to the Cookie Monster, Hello Kitty and the Beats logo in this highly likable ode to the love users have for their MacBook Airs. Lovers of Separated at Birth (like myself) will enjoy pointing out the similarities to a certain Google Play spot produced by The Mill earlier this year…
Glassworks Amsterdam director/animator Daniel Hope takes liberties with the natural order of predator-prey releationships in these two CG-masquerading-as-stop-motion clips for the bi-annual ad-scene networking events in Amsterdam called X-Pollination. [Watch]
Psyop and CD Gerald Ding spent six days in Kingston, Jamaica, scouting for talent and locations to serve as the base for their free-wheeling 2D cel animation in one of three videos commissioned by The House of Marley to launch the company’s latest portable audio system, an eco-friendly Bluetooth beauty called the Get Together. [Watch]
