Directly on the heels of their zoetrope escapade for FREENOW, London VFX force Electric Theatre Collective joins Academy Films director Henry Scholfield for some ambitious art appropriation with Coca-Cola. [Watch]
Despite virus-induced production setbacks in 2020, the universe of advertising VFX continued to expand with young studios vying with venerable post facilities for the chance to create the fun and emotion of new branded realities. [Watch]
If you wade deep enough into the mind-numbing tide of the music video genre, you will eventually find passionate, talented, and cynicism-free people producing innovative films for interesting musicians, cool events, and good causes. [Watch]
The first third of this music video by director Ian Pons Jewell (for UK musician/comedian Beardyman) is good fun but then at the 1:40 mark – thanks to the VFX crew at ETC – it turns into one of the most intense Pinocchio parodies of all time. [Watch]
Four years before Ridley Scott made his first feature film (The Duellists in 1977) he was hammering away directing TV series and commercials including a spot called “Boy on a Bike” for UK bread makers Hovis, a one-minute film since voted the UK’s favorite ad of all time. [Watch]
