Behold the intergalactic reinvention of the running shoe as imagined by Blacklist, Tendril, and an international crew of A-team freelancers for Nike’s launch of the LunarEpic Flyknit. [Watch]
Mixing CG and cel animation, ECD Jonathan Notaro and the Brand New School crew draw inspiration from lacrosse’s Native American origins for this dynamic promo for Nike’s Huarache V Creator cleats. [Watch]
Thirty crew, 12 weeks, six sets, plus hundreds of 3D-printed and hand-painted miniature characters culminate in director Yves Geleyn‘s intricate new stop-motion Happy Meal clip shot on Hornet’s stage in Brooklyn for McDonalds thru Leo Burnett UK. [Watch]
Director/video artist Kevin McGloughlin expands on the “Digi-Cut” animation and compositing experiments he deployed in his 2015 film portrait of his father called “Architect,” constructing a fluid visual cacophony for “End Of The Trail” from Dublin’s Marcus Lambkin, aka Shit Robot. [Watch]
Tokyo-based director Alessandro Pacciani travels to Shanghai to capture BMW’s M4 then conjures 90 seconds of vehicular adrenaline called “Factory Trailer” with the help of editor Marco Battiloro and the VFX skills of Warsaw post house Juice. [Watch]
Director/animator Fraser Davidson at London animation boutique Cub Studio and English rapper/comedian/actor Doc Brown release a handy animated guide to the deep psychological challenges of dealing with tea people. REAL tea people. [Watch]
