IKEA’s new store in Cheras, Malaysia is about to become the retailer’s best known location thanks to this brilliant, absurdist romp from Paris-based Stink director/mixed-media artist Louis Nieto through BBH AP powered by clever lyrics and a killer track from Fuse Adventures in Audio. [Watch]
Interview with Mill+ director Carl Addy reveals the careful thinking and process behind his brilliant new BFI “Film is Fragile” spot. [Watch]
The perfect way to start your Friday: A 50-second blast of over-the-top visual chaos at the center of a new global campaign for Adidas Superstar via Brazilian director/animator Antonio Vicentini and graphic designer David Galasse. [Watch]
A heart-wrenching narrative becomes exponentially more emotional when the hero is a child. Witness “Pete’s Story,” a new chapter in the powerful body of ad work commissioned by UK children’s charity NSPCC. [Watch]
Even if you’re a diehard pacifist, this promo from Mothership director Neil Huxley for the UFC world bantamweight championship btw Ronda Rousey and challenger Holly Holm will grab you by the heart and learn you a thing or two about backstory. [Watch]
Brilliant concept and exacting execution from director Carl Addy and the Mill+ crew in response to an open brief from the British Film Institute to create a fund-raising film for its mission to preserve and restore the national film archive. [Watch]
