Squeezing into the jam-packed advertising awards ecosystem is a tough assignment but an industry collective is out to try with the launch of ADCAN, a new initiative supporting upcoming film talent through creative productions for charities and good causes.
Developed by Brydon Gerus and Dan Heighes, ADCAN was established as an awards community that connects good causes and charities with aspiring, non-represented filmmaking talent. ADCAN provides a new approach that exists above and beyond the awards themselves; it is not only a creative platform to help aspiring filmmakers get exposure within the industry, it is also a means for films to be made that will do some good and connect filmmakers with charities/causes and production companies looking for the next top talent. [Watch]
Approached by NBC “to help emulate the gritty undertones” of the network’s hit drama Blacklist without revealing details of the show itself, MPC NY inserts a sweeping CG domino sequence into stark live footage shot in and above the Mojave Desert. The process started with a 3D previz and six life-sized reference sculptures [Watch]
Posted on February 27, 2014
We carry very few fashion films on Stash but this new spot from director/photographer Floria Sigismondi thru Quad with VFX by Digital District grabbed our attention for its reverential depiction of “a Solar Goddess awakening to the light” shot in the stunning Castello di Sammezzano in Tuscany and set to the [Watch]
Posted on February 26, 2014
Director Tomek Baginski and a massive crew from Platige Image in Warsaw wrangle the stars of History Channel’s Vikings into a powerful promo augmented with dramatic and seamless CG. Tomek Baginski: “All marketing materials were shot at the same time, so we only had each actor for an hour. That meant [Watch]
Posted on February 25, 2014
Valentine’s Day is behind us but the message of this spot for telecom giant Orange still rings true. Adapted from an African fairy tale by Troublemakers director Scott Benson for French agency Marcel with music and sound by Chris Canavaggio and Sean Henry. [Watch]
Posted on February 19, 2014
An tale of unexpected love and how opposites attract told with illustrative poise by Brooklyn freelance animator/designer Joe Donaldson (who counts Digital Kitchen, The Mill and Buck among his clients) for The New York Times and their Modern Love column. “Typically, I work in the world of advertising and motion [Watch]
