The fun of tracking the CG sneaker wars is in the fine details and this new director’s cut from CD Miguel Rato and Steelworks Studio for Lululemon’s Chargefeel 3 workout shoe delivers plenty of technical and creative finesse. [Watch]
Looking to capture the “timelessness, modularity, and functionality” inherent in the furniture of Swiss manufacturer USM, the FRAME motion team deliver a sleek and satisfying showcase for the brand’s new Haller Soft Panel options. [Watch]
New York City Ballet announced their production of A Midsummer Night’s Dream with this detailed and dramatic trailer “designed to transport, not just represent” from Scottish studio Where Giants Roam. [Watch]
Hungarian director/3D animator János Nyujtó makes his Stash debut with this standout CG concept film for a fictional Nike sneaker he says was “designed purely for artistic expression.” [Watch]
The updated Glyph Matrix micro-LED dot matrix screen on the Nothing Phone (3) (used for notifications, alerts, etc.), receives a cool, clean spotlight in these new product films courtesy of CD Kristian Glenn and the motion team at FutureDeluxe. [Watch]
Starting with a visual by Montreal-based illustrator Justyna Stasik, the design and animation team at BUCK transform a list of Samsung Galaxy smartphone features into “colorful chaos, curious characters, and whimsical surprises.” [Watch]
