Forever Welcomes Builders Club to Collective Launched by FutureDeluxe and Tendril
April 25, 2024
Lipton is Cirque du Soleil’s Cup of Tea
Striking new spot for Lipton’s T.O tea machine from Rogue director Saam Farahmand features Cirque du Soleil talent performing all manner of aquatic gyrations while dressed in costumes rigged to release dye and streams of bubbles augmented by a team of 35 VFX artists at The Mill. [Watch]
Yangzi She “Eggplant”
Beijing native and LA freelance director/animator Yangzi She explores themes of identity and alienation in her charming and visually confident UCLA Animation Workshop thesis film about a boy whose expressions contradict his feelings and who insists on saying “eggplant” instead of “cheese” when his picture is taken. [Watch]
Tag Heuer, Google and Intel Now “Connected”
The tech world went in to a love/hate mini-frenzy today over the release of Tag Heuer’s $1,500 titanium Connected Watch developed with Google and Intel. This black on black fashion statement by Mill+ director Nicholas Weigel leaves no doubt about the ambitions Tag harbors for their luxury Android time-piece. [Watch]
Behind the Scenes on BFI “Film is Fragile”
Interview with Mill+ director Carl Addy reveals the careful thinking and process behind his brilliant new BFI “Film is Fragile” spot. [Watch]
Every Revolution Starts with a Fight
Even if you’re a diehard pacifist, this promo from Mothership director Neil Huxley for the UFC world bantamweight championship btw Ronda Rousey and challenger Holly Holm will grab you by the heart and learn you a thing or two about backstory. [Watch]
Burning the Best of British Cinema: “Film is Fragile”
Brilliant concept and exacting execution from director Carl Addy and the Mill+ crew in response to an open brief from the British Film Institute to create a fund-raising film for its mission to preserve and restore the national film archive. [Watch]
