Combining Houdini and onset wire work, VFX boutique Artjail helps Anonymous Content director Patrick Daughters achieve an atmosphere “somewhere between Kafka and Pixar” in this ambitious spot for US healthcare provider Village Medical. [Watch]
Striking a blow against the sugary evil of the fountain-drink industrial complex, Hornet director Andy Baker builds out a dark animated world where Tractor’s organic alternatives provide an escape to daylight. [Watch]
In their latest work for CHANEL, the crew at Builders Club in Brooklyn dial up their macro CG simulation skills to launch the brand’s Gabrielle perfume range, created as an homage to founder Gabrielle “Coco” Chanel. [Watch]
Following up on their fabulously coiffed bovine-riding-a-motorcyle spot from 2022, London’s Untold Studios delivers another VFX masterclass in CG grooming with this hang-gliding goat. Both spots are for Virgin Media thru VCCP London. [Watch]
Agustín Torre and Andrés Álvarez, the director/co-founder duo heading up Buenos Aires animation studio REINO, deliver a joyful ode to the pleasures of reading in this spirited spot for McDonald’s airing across Latin America. [Watch]
Using live and digital versions of American tennis ace Frances Tiafoe Jr., London studio Tomorrow Bureau designs a graphic showcase for the latest earbud collab between Beats and musician/producer/streetwear designer Hiroshi Fujiwara. [Watch]
