Donaldson and Quercia: Thoughts behind “Magnus”

The all-Brooklyn duo of Joe Donaldson and Jay Quercia take inspiration from the Magnus typeface for their stab at Animography’s monthly animation project.

“We didn’t have any preconceived notions of doing a film noir style short. Typically, the Animography monthlies are very short visual-based explorations primarily using typography.

“From the beginning we knew we wanted to shape our story around the Magnus typeface but at the same time we didn’t want to make it just about the type itself. Early on in the development stage we observed that the way the type animates on is similar to the movement of opening and closing blinds so windows and blinds became the root of our idea.

“Soon after we landed on the noir genre and consequently built the story around the theme of high contrast lighting, corruption and a tortured detective. Overall, it was a great experience in focusing on style while also reaching further into the realm of storytelling.” [Watch]

Sarofsky_Captain America | STASH MAGAZINE

Sarofsky Corp.: “Captain America: The Winter Soldier” End Titles

Erin Sarofsky reunites with producers Anthony and Joe Russo (who they worked with on the titles for “Community” in ’09) to close Marvel’s “Captain America: The Winter Soldier.” The Chicago studio presented eight creative directions with the winning treatment created by Sarofsy and comic book artist David Mack. [Watch]

Prologue_Destiny Mars | STASH MAGAZINE

Prologue “Destiny: Mars” Cinematic

LA-based British ex-pat director/designer Simon Clowes, Prologue veteran Ilya V. Abulkhanov and the Prologue crew instill the characters in this opening for Bungie’s Destiny game with a believable warmth and vulnerability rarely (if ever) seen in the CG cinematic genre. [Watch]

PlusOne: “Saeco GranBaristo Avanti”

Ever wish you could control your espresso machine with your iPad? Me neither, but you may be tempted after seeing this seductive product demo for Saeco’s flagship model, the GranBaristo Avanti. Designed, directed and produced by PlusOne in Amsterdam thru Iris Worldwide. Music and sound design, ParkStudio. [Watch]

The Making of Drugo by Vetor Zero and Lobo | STASH MAGAZINE

Vetor Zero and Lobo: Making of “Drugo”

Take a look at the unbelievable level of detail and craftsmanship Vetor Zero and Lobo invested in Gabriel Nobrega’s allegorical stop-motion film “Drugo,” produced as “a tool to explain the drug war and broaden the debate with the general public.”
[Watch]

Buck Possible_Onward Internet | STASH MAGAZINE

Buck and Possible: “Onward Internet”

Buck breaks out their full toolbox including “clay, spray paint, wood, lasers and a sprinkle of lolcats” to create this bright and brisk online video for onwardinternet.com (aka the internet suggestion box) thru digital agency Possible. [Watch]