Sehsucht Reimagines the Mercedes-Benz Digital Experience as a Visual and Literal Poem
May 28, 2023
Mill+ LA Adds Executive Producer Lindsay Bodanza.
From the release: Mill+ in Los Angeles is pleased to welcome Lindsay Bodanza, who joins the Design & Animation studio as executive producer. Bodanza will be working to further strengthen and build on the great work the Mill+ team have done to date, including the iconic Google Play work and the recent Audi ‘Birth’ spot […] [Watch]
Giving “Birth” to the Audi RS 3 Sportback
Director Andrew Proctor and the Mill+ crew play midwife to Audi’s R8 supercar as it breathes, pushes and strains to deliver the new 362bhp RS 3 Sportback in this 110-second all-CG opus created in collaboration with MJZ director Rupert Sanders thru BBH London. [Watch]
Flipping for Dairy Queen “Oreo Blizzard”
The Chicago outpost of The Mill/Mill+ expand their repertoire with this impossibly happy 2D character fest for Dairy Queen powered by a catchy ditty scripted by agency Barkley US and composed by Sam Billen at Primary Color Music. [Watch]
Making of the World’s First Endless Commercial
After four months of previs work and 126 layout attempts in 3D, Gorgeous director Chris Palmer and Glassworks CD Jordi Bares finally nailed the recursive and hypnotic three-dimensional Droste Effect (where a picture appears within itself ad infinitum) required to build “The Endless Road” for Honda’s CR-V [Watch]
Behind the Scenes of LEGOLAND “Awesome Awaits”
Discover how Mill+ director Russell Tickner and a 30-person crew at The Mill wrangled 900 million CG Lego bricks into 100 characters all composited into live action shot over four days in South Africa to create this roller-coaster-like spot called “Awesome Awaits” for LEGOLAND thru agency BMB. [Watch]
Stirling Gravitas Helps You “Keep Control”
A snappy and seamless example of VFX supporting the story (instead of taking over) in this new award-worthy spot from Biscuit director Jeff Low for TENA Men thru AMV with The Mill doing what they do best. [Watch]
