Forever Welcomes Builders Club to Collective Launched by FutureDeluxe and Tendril
April 25, 2024
Lipton is Cirque du Soleil’s Cup of Tea
Striking new spot for Lipton’s T.O tea machine from Rogue director Saam Farahmand features Cirque du Soleil talent performing all manner of aquatic gyrations while dressed in costumes rigged to release dye and streams of bubbles augmented by a team of 35 VFX artists at The Mill. [Watch]
Tag Heuer, Google and Intel Now “Connected”
The tech world went in to a love/hate mini-frenzy today over the release of Tag Heuer’s $1,500 titanium Connected Watch developed with Google and Intel. This black on black fashion statement by Mill+ director Nicholas Weigel leaves no doubt about the ambitions Tag harbors for their luxury Android time-piece. [Watch]
Behind the Scenes on BFI “Film is Fragile”
Interview with Mill+ director Carl Addy reveals the careful thinking and process behind his brilliant new BFI “Film is Fragile” spot. [Watch]
Burning the Best of British Cinema: “Film is Fragile”
Brilliant concept and exacting execution from director Carl Addy and the Mill+ crew in response to an open brief from the British Film Institute to create a fund-raising film for its mission to preserve and restore the national film archive. [Watch]
Technicolor Acquires The Mill for US$400 Million
Technicolor (Euronext Paris: TCH; OTCQX: TCLRY) announces today the acquisition of London-based The Mill, the world’s largest visual effects and content creation studio for the advertising industry, for €259 million on a debt-free basis. [Watch]
Chris Eyerman and Ash Thorp Prologue “The Martian”
The third in a series of brilliant prologue-promos for Ridley Scott’s “The Martian,” finds Neil deGrasse Tyson hosting a segment of his StarTalk series as it might appear in 2035 with humans poised to return to Mars – with VFX work from up and coming Polish post house Juice, MPC, The Mill and Framestore. [Watch]
