3rdfloor SandboxAQ Explainer
June 8, 2023
The Mill and Frederic Planchon: SSE “Maya”
IN 2013 The Mill created “98% Human” for PETA featuring a startlingly emotional performance by an all-CG chimp.
Although far more upbeat and ambitious in scope, this new spot helmed by Academy director Frederic Planchon for Scottish power company SSE, retains the intimate character subtleties, masterful rendering and perfect live action integration required to ensure 98% of humans who watch it will believe the orangutang is real. [Watch]
The Mill Moves Tom Bussell Up to CD in New York
Tom Bussell, who joined The Mill in 2003 as a 3D artist, trades in his position as head of 3D in London for the role of CD at the company’s New York office. [Watch]
Imaginary Forces Signs Tosh Kodama
Director/designer Tosh Kodama brings 15 years of experience (including time with The Mill, Superfad, Troika and Stardust) to his new digs at the LA studio of Imaginary Forces. [Watch]
Sam Brown and The Mill: Guinness “Made of Black”
The Mill‘s post crew help Rogue director Sam Brown highlight homegrown talent from across Africa in this spectacular centerpiece of Guinness’ high-energy assault on the continent.
In development for over a year and part of the global Guinness “Made of More” platform, the two-minute film premiered during a four-hour sponsored takeover of MTV Base. The #madeofblack campaign was conceived by AMVBBDO in London with BBDO offices in Africa. [Watch]
TBWA\Media Arts Lab: MacBook Air “Stickers”
TBWA\Media Arts Lab references everything from The Simpsons and Pac-Man to the Cookie Monster, Hello Kitty and the Beats logo in this highly likable ode to the love users have for their MacBook Airs. Lovers of Separated at Birth (like myself) will enjoy pointing out the similarities to a certain Google Play spot produced by The Mill earlier this year…
Stash 106: 90 More Minutes of Brilliance
The Stash permanent collection continues to grow as issue 106 archives another 31 outstanding motion design, animation and VFX projects for our loyal base of professional and student subscribers.
This issue features 90+ minutes of commercials, broadcast design, music videos, brand films, short films and behind the scenes extras from the planet’s top artists and filmmakers with production notes, toolkit and links for every project – Plus stills, style frames, exclusive interviews.?
TRY STASH FREE FOR 30 DAYS and discover the stories behind the work. [Watch]
