Smellegendary: Old Spice “Rocket Car”
The first spot in Wieden+Kennedy’s Smellegendary campaign for Old Spice combines a fun script (see below), French actor/heart-throb Axel Kiener, and beat-perfect supporting VFX from The Mill – all pulled together by Biscuit director Steve Rogers. [Watch]
Best of Stash 2015: Snickers “Brady Bunch”
Seamless and surprisingly extensive VFX from The Mill in this much-loved Snickers Super Bowl spot from O Positive director Jim Jenkins thru BBDO, New York starring Danny Trejo as a royally pissed Marcia Brady and a surprise guest star as Jan. [Watch]
Lipton is Cirque du Soleil’s Cup of Tea
Striking new spot for Lipton’s T.O tea machine from Rogue director Saam Farahmand features Cirque du Soleil talent performing all manner of aquatic gyrations while dressed in costumes rigged to release dye and streams of bubbles augmented by a team of 35 VFX artists at The Mill. [Watch]
Tag Heuer, Google and Intel Now “Connected”
The tech world went in to a love/hate mini-frenzy today over the release of Tag Heuer’s $1,500 titanium Connected Watch developed with Google and Intel. This black on black fashion statement by Mill+ director Nicholas Weigel leaves no doubt about the ambitions Tag harbors for their luxury Android time-piece. [Watch]
Behind the Scenes on BFI “Film is Fragile”
Interview with Mill+ director Carl Addy reveals the careful thinking and process behind his brilliant new BFI “Film is Fragile” spot. [Watch]
Burning the Best of British Cinema: “Film is Fragile”
Brilliant concept and exacting execution from director Carl Addy and the Mill+ crew in response to an open brief from the British Film Institute to create a fund-raising film for its mission to preserve and restore the national film archive. [Watch]