The next chapter of BBDO’s 10-year long Ecomagination campaign for GE arrives via the Buck crew and ECD Orion Tait animating with a lo-fi palette of paint, pencil, dry brush and mixed-media. Music by Human. [Watch]
Buck LA art director Joe Donaldson teams with audio mavens Antfood to answer UNICEF’s call for a short, shareable animation to bring awareness to the conditions faced by victims of the recent earthquakes in Nepal. [Watch]
Buck continues their string of character-driven charmers for McDonald’s with a 3D romp including the world’s yummiest-looking CG blueberry muffin, all fresh from ECD Ryan Honey and crew thru Cossette Chicago. [Watch]
Ryan Honey and the Buck team leave no production technique or typographic trick unturned in this ADD-inducing launch film for Facebook’s new creative think tank called The Factory. [Watch]
Back in May of 2014, McDonald’s new Happy Meal Characters were branded as “scary” by the press and the Twittersphere. Looking at this compilation of slap-schtick, minion-like, decidedly non-scary clips of Buck’s work on the character, I can only assume it must have been a very slow news week. [Watch]
Motion designer Sander van Dijk just released a smart and powerful color management tool for After Effects called Ray Dynamic Color, the same tool he uses on projects at Buck like IBM Datagrams and Onward Internet.
Sander van Dijk: “Currently all the colors in your After Effects project live in their own place, even if some elements in your scene have the same color. When you want change or try a different color it’s almost impossible because you have to change each individual color of every element in the project. Imagine if all the elements that share the same color have the ability to be dynamically linked to one color source.”
[Watch]
