Back in May of 2014, McDonald’s new Happy Meal Characters were branded as “scary” by the press and the Twittersphere. Looking at this compilation of slap-schtick, minion-like, decidedly non-scary clips of Buck’s work on the character, I can only assume it must have been a very slow news week. [Watch]
Motion designer Sander van Dijk just released a smart and powerful color management tool for After Effects called Ray Dynamic Color, the same tool he uses on projects at Buck like IBM Datagrams and Onward Internet.
Sander van Dijk: “Currently all the colors in your After Effects project live in their own place, even if some elements in your scene have the same color. When you want change or try a different color it’s almost impossible because you have to change each individual color of every element in the project. Imagine if all the elements that share the same color have the ability to be dynamically linked to one color source.”
[Watch]
Jingle-bell-happy 2D/3D animated :30 from Ryan Honey and the Buck LA crew for McDonalds seasonal “hot and tasty white cocoa refreshment” featuring enough cute character work and clever transitions to last you through the holidays. Agency: Leo Burnett. [Watch]
Buck breaks out their full toolbox including “clay, spray paint, wood, lasers and a sprinkle of lolcats” to create this bright and brisk online video for onwardinternet.com (aka the internet suggestion box) thru digital agency Possible. [Watch]
Ryan Honey and the Buck team show off their mastery of cel animation (and sense of fun) as they illuminate an eccentric ditty from CHI & Partners in this light and lithe :40 for the Hive next-gen thermostat control system from British Gas. [Watch]
Unlike the Batmobile, a redesign of Santa’s sleigh usually involves mild-mannered and unexceptional tweaks but Buck LA and Santa Monica agency RPA take the assignment to a clever new level in this 2:30 director’s cut underscoring Honda’s “The Power of Dreams” tag. Built on a head-slapping why-didn’t-I-think- [Watch]
