Working in concert with industrial design studio Map Project Office, the crew at London 3D house Found creates an austere (and perhaps chilly) launch film for IBM’s NorthPole AIU chip and the minimalist server units that house it. [Watch]
Elevating the explainer film is an underrated talent that Stash has aggressively celebrated for more than 20 years, and this latest example, produced by Berlin CG specialists Colors And The Kids for IBM, is a perfect example why. [Watch]
The new z17, which IBM tags as “the first mainframe fully engineered for the AI age” is also a strikingly sculptural piece of computational hardware, as made abundantly clear in this austere yet tactile director’s cut from Tendril. [Watch]
Designer/director Andrew Vucko in Toronto: “Cognos Analytics is an AI-fueled platform that visualizes and analyzes data for anyone in an organization. [Watch]
CDs Milton Gonzalez, Valeria Moreiro, and their NotReal motion crew in Buenos Aires help escalate the enterprise cloud computing wars with this snappy and confident volley for IBM’s offering. [Watch]
From Buck: “With the launch of a new visual language, typeface, and robust set of tools, IBM has taken the ambitious step of not only refreshing their brand but reinventing their entire approach to design. [Watch]
