Partizan director Antoine Bardou Jacquet and the VFX crew at Electric Theatre Collective distance Genesis from heritage luxury vehicle brands with a horde of antiquated light bulbs (yes, ideas) chasing the 2026 GV70 SUV. [Watch]
Following on his work for Mercedes-Benz and Acura (here and here), Nexus director Shane Griffin turns his motion talents to the Genesis brand in this tightly crafted CG spot commissioned thru LA agency Innocean. [Watch]
High fashion meets upcycled car parts in this graceful film from the Builders Club team anchoring the campaign for Hyundai’s Re:Style 2023 couture collaboration with American fashion designer Jeremy Scott. [Watch]
The Mill team weaves both invisible and dreamlike VFX into Anorak director Sebastian Strasser’s stylish and stylized narrative of a car designer’s quest for perfection in this spot for Hyundai’s family of electrified SUVs. [Watch]
The unexpected emotional ending to this Hyundai brand spot – directed by MJZ’s Dante Ariola with VFX by MPC thru Innocean Berlin – lifts the work clear of the usual clamor and testosterone of the automotive category. [Watch]
