One of the true tragedies of CG motion design is the quantity of beautiful R&D visuals that don’t make the final cut. The solution of course (which, in our opinion should be legally mandatory) is to assemble an extensive exploration reel. [Watch]
Daniel Shapiro and Alex Topaller at Aggressive re-team with their motion co-conspirators at Loop to wrap the most recent global summit for international hedge fund WorldQuant in massive LED walls of impossible-to-ignore design. [Watch]
Marketers continue to expand their use of brand films (produced primarily for online, social, and out of home viewing), taking advantage of the genre’s freedom of format and style and often blurring the line between art and message. [Watch]
Somewhere in a sleek but empty airport, imaginary passengers enjoy the ambient beauty of these motion design murals designed and animated by CDs Alex Mikhaylov, Max Chelyadnikov, and their crew at Loop. [Watch]
From the design and motion team at Loop: “Completing the first year of our collaboration with Adidas with a fourth design-driven piece showcasing all the important features of the new Donovan Mitchell D.O.N. Issue #4 shoe using highly detailed tech-packed motion.” [Watch]
From the team at Aggressive: “Can health tech be cool? Hell yeah! For health tech giant Athenahealth’s reimagined brand, we mixed live-action, CG, and stop-motion to create the many elements of a campaign including spots, social, print, OOH, and everything in-between.” [Watch]
