The improbable rise of Ernie Ball, a music business empire built on guitar strings, comes to life with brisk pacing and the witty collage talents of LA-based CD/director Ariel Costa (aka BlinkMyBrain). [Watch]
Creative director Diego Huacuja T. at Basa in Mexico City: “This film is part of a campaign for Common Seas by Soze Agency showing what new scientific studies have discovered about real plastic living in our blood.” [Watch]
Director/animator Sander Joon in Tallinn, Estonia: “Parents often push their children to follow their steps. In this case, a father’s obsession with the rally turns his kid into a car tire. Loosely inspired by my childhood, Sierra pulls us into the surreal car racing world. [Watch]
With help from Ponder director Tomas Jonsgarden, the creature VFX crew at Framestore, and Bonny Tyler, a pet reptile named Jeff goes walkabout (or vacuum-about) in this comic :60 for telco and internet provider Three Ireland. [Watch]
Creative director Morgan Powell at Seed Animation in London: “Yelp’s first campaign since 2016 features three restaurateurs who turned the unpleasantness of the pandemic into positive situations by giving food out to local people and offering opportunities to chefs who were struggling to get by.” [Watch]
Combining a storybook illustration style with the VO of a precocious seven-year-old, Dress Code director Qian Shi and agency Madwell keep this spot for Inspire Clean Energy optimistic while delivering a serious environmental message. [Watch]
