Director Steve Fuller, who landed an Emmy during his time at Imaginary Forces for the Mad Men titles, takes us through his creative and production process on a spectacular AI spec spot for Amazon’s Fire TV Stick. [Watch]
Working thru Paris prodco Loveboat, UNVEIL studio merges live action, AI, and post into a metaphorical world-building exercise in this global campaign film for French sports equipment brand Salomon thru BBDO Paris. [Watch]
Luma AI’s Dream Brief competition taps into the primal frustration you feel when your best ideas don’t sell while positioning their generative text-to-video platform as your friend, instead of the software that could replace you. [Watch]
Anecdote Studio (aka directing duo Vincent Raineri & Sebastien Camden) join fellow Montreal creatives at prodco L’ÉLOI for a mixed-media experiment designed to “capture the anxiety sparked by today’s relentless hyperconnectivity”. [Watch]
If you’re feeling conflicted about AI in commercial production, have a look at this mini-doc/BTS from director Brent Bonacorso. It details how generative tools factored into the pipeline of his recent Cathay Pacific “Big & Small” spot. [Watch]
After 18 years of crafting tasteful CG films for luxury brands, FRAME in Copenhagen embrace a full AI pipeline on this product film for Danish design company VERPAN. Join studio co-founder Thomas Bay as he walks us thru the experience. [Watch]
