Grab a tissue or six, this hand-animated film directed by Joe Bluhm at Tonic DNA for charity L’Arche Canada was released to mark World Down Syndrome Day 2021 and is guaranteed to have you in tears by minute one. [Watch]
We’re betting director Ewan Jones Morris, the team at London studio Friends Electric, and agency AMV BBDO set a Guinness record of some sort creating this 372-minute, smile-inducing spot for Sheba brand cat food. [Watch]
FITC Toronto, the mother of all digital creative conferences, launched its 20th-anniversary edition virtually on Monday with this visual treat from CDs Alex Liou, PJ Richardson, and the crew at Laundry in LA. [Watch]
Creative Director Jorge R. Canedo E. at Ordinary Folk in Vancouver: “It was an incredible ride partnering with [German safety and security brand] ABUS and agency Good Fortune Collective on this short ad.” [Watch]
Blinkink director Katy Wang and the NY Times’ T Brand Studio make the case for combatting textile waste in this animated work highlighting the ongoing sustainable fashion initiatives of US apparel brand Eileen Fisher. [Watch]
Clément Soulmagnon, a director/animator repped by Eddy in Paris, brings his distinctive illustrative style to “Aurore”, a new short film documenting the watery final hours of the eponymous heroine in her fragile glass cage. [Watch]
