Following up on their retro-print inspired Crocs spot from last fall, the CG motion crew at Bark&Bite in Leeds slip into a new look based on the casual footwear brand’s partnership with the NBA. [Watch]
With so many screens vying for viewers attention, the creative task of packaging big-budget television and streaming programming has never been more important or come with so much pressure to make a dent in popular culture. [Watch]
From the team at FutureDeluxe: “In Collaboration with ESPN, we worked to launch the National Basketball Association (NBA) channel rebrand, creating a brand film as well as a bespoke After Effects toolkit to give ESPN the flexibility to expand the channel package. [Watch]
You don’t have to be a basketball fan (or a Canadian) to appreciate the spirited character work in this series of branded content films by Toronto studio Reactiv for the NBA, Sportsnet, and sponsor Tangerine Bank. [Watch]
