The fun of tracking the CG sneaker wars is in the fine details and this new director’s cut from CD Miguel Rato and Steelworks Studio for Lululemon’s Chargefeel 3 workout shoe delivers plenty of technical and creative finesse. [Watch]
Looking to capture the “timelessness, modularity, and functionality” inherent in the furniture of Swiss manufacturer USM, the FRAME motion team deliver a sleek and satisfying showcase for the brand’s new Haller Soft Panel options. [Watch]
New York City Ballet announced their production of A Midsummer Night’s Dream with this detailed and dramatic trailer “designed to transport, not just represent” from Scottish studio Where Giants Roam. [Watch]
Hungarian director/3D animator János Nyujtó makes his Stash debut with this standout CG concept film for a fictional Nike sneaker he says was “designed purely for artistic expression.” [Watch]
Directors Alexa Sirbu and Lukas Vojir at XK studio in London (whose work we track here), deploy an array of CG techniques to showcase the key natural ingredients found in the L’Oréal Professionnel Metal Detox Collection. [Watch]
The updated Glyph Matrix micro-LED dot matrix screen on the Nothing Phone (3) (used for notifications, alerts, etc.), receives a cool, clean spotlight in these new product films courtesy of CD Kristian Glenn and the motion team at FutureDeluxe. [Watch]
