The 2024 edition of the Google Marketing Live event opened with this bright and bubbly mixed-motion sequence lead by Scholar CDs Will Campbell and Juan Carlos Cuadra who set out to “showcase what Google AI can do for you”. [Watch]
Director Kawe de Sá leads the character design and animation team at Roof Studio in Brooklyn on a musical journey into good vibes in this CG-as-claymation spot for New York Blood Center Enterprises thru Miami agency Markham Yard. [Watch]
Category Advertising, Animation, Brand film, CG, Character Animation, Featured · Tags Guto Terni, Kawe de Sá, Lucas Camargo, Markham Yard, ROOF, Tonal Chaos, Vinicius Costa
Founded in 1862, venerable French perfume brand Roger & Gallet looks anything but its age in this series of effervescent new spots from Clim Studio in Barcelona crafted to “exude joy and sophistication”. [Watch]
The ongoing creative exploits of Tendril’s design team for Swiss watchmaker Hublot reach a new level of complexity in this launch film, merging live action and CG into a stream of style around the Arsham Droplet pocket watch. [Watch]
London digital design studio Dada Projects, whose 2023 brand film for PROWL we covered here, nudges forward the motion canon visualizing AI for Google’s DeepMind with this intriguing assembly of CG forms. [Watch]
New branding from the London office of design agency Turner Duckworth for UK craft beer maker Vocation Brewery comes to vivid life in this film, seamlessly mixing typography, cel animation, 2D motion, and CG product renders. [Watch]