The popularity of what we might call CG magic realism continued to expand in 2019 as more creators and clients embraced the power of hyper-real 3D to transport viewers to surreal and abstract worlds with spellbinding clarity. [Read more]
Longer-form marketing films unhampered by the limits of broadcast TV allow for deeper narratives which in turn often inspire forceful and innovative visuals. Here are eight brand films from 2019 we believe live up to that promise. [Read more]
Director/animator and 3D technical artist Arnis Vitols in Riga, Latvia: “VIZULO is an architectural lighting company and has invested great resources in research and development to update their flagship luminaire the Stork Little Brother.
Berlin CG-stylists f°am Studio and Microsoft Office director of design Nando Costa unveil the new look of Outlook, OneDrive, Word, Excel, and Powerpoint in a pristine and tactile film launched on the new microsoft_design Instagram account. [Read more]
London motion designer/director Jesper Lindborg applies his talents for poetic 3D abstraction to this elegant brand film for the planet’s first commercial and scalable process for recycling cotton textiles back into cellulose. [Read more]
Cincinnati agency Empower takes a rap-fueled poke at the downsides of their Big Apple competitors while hawking the many benefits of their hometown in this fun promo from the all-Buenos Aires team of Hola Bosque and 4HUMANS. [Read more]