New York design house Gretel rebrands US broadcaster mun2 with a bold, relentless energy “setting firm but flexible guidelines for everything from logo usage, talent photography, iconography, typesetting and animation style.” [Watch]
Just how epic can mineral water get? Pretty freakin’ epic according to this new spot from the all-Paris team of Gang Films and VFX house Digital District for Volvic through Y&R. [Watch]
Balls-to-the-wall 2D motoring madness from São Paulo animation house Birdo in collaboration with Gabriel Nóbrega from Vetor Zero/Lobo thru Leo Burnett for Fiat “telling stories about good people who transform into evildoers in traffic.” [Watch]
PostPanic director Fons Schiedon’s talent for creating visual calamity takes a darker turn in this CG music promo for the first single from Wonder Where We Land, the new album from UK producer SBTRKT.
Fons Schiedon: “The music has a tremendous dark undertone and a sort of untouchable quality. It pushes on with force, but at the same time remains mysterious and illusive. I wanted to reflect that in the visual direction, which is moody and noir, but also quite synthetic.
“It’s unapologetic about being a digital representation. We refer to elements from the New York area and cultural lexicon, but have them appear quite isolated and reduced, as if observed by alien eyes. There is a gradual shift of focus embedded in the visual direction that aligns with the change of the creature.
“The creature is shown in silhouette for more than half of the video. We only have him step into the light halfway through, which gives him a certain power and triggers a sequence that is at first bold and aggressive, but ends in tranquility.” [Watch]
Outsider directors Dom & Nic re-team with MPC for more fun with CG fauna (a frill-necked lizard and his tarsier housemate) in this follow up to last year’s brilliant “Platypus” spot for UK bank first direct. [Watch]
Issue 107 adds another 1.5 hours of inspiration and insight to the Stash Permanent Collection of over 4,000 outstanding animation, VFX and motion design projects including behind the scenes features and exclusive interviews with the talent behind the brilliance. [Watch]
