We’re betting director Ewan Jones Morris, the team at London studio Friends Electric, and agency AMV BBDO set a Guinness record of some sort creating this 372-minute, smile-inducing spot for Sheba brand cat food. [Watch]
FITC Toronto, the mother of all digital creative conferences, launched its 20th-anniversary edition virtually on Monday with this visual treat from CDs Alex Liou, PJ Richardson, and the crew at Laundry in LA. [Watch]
Creative Director Jorge R. Canedo E. at Ordinary Folk in Vancouver: “It was an incredible ride partnering with [German safety and security brand] ABUS and agency Good Fortune Collective on this short ad.” [Watch]
Blinkink director Katy Wang and the NY Times’ T Brand Studio make the case for combatting textile waste in this animated work highlighting the ongoing sustainable fashion initiatives of US apparel brand Eileen Fisher. [Watch]
Clément Soulmagnon, a director/animator repped by Eddy in Paris, brings his distinctive illustrative style to “Aurore”, a new short film documenting the watery final hours of the eponymous heroine in her fragile glass cage. [Watch]
Clarifying complex ideas and translating them into relatable, engaging narratives is a timeless and universally important skill whether you are a general on a battlefield or a motion designer hunkered down in your dining room. [Watch]
