Two men stand on a sidewalk; one in a suit with an awkward posture, the other in casual clothes and a headset, interacting with a device, like modern-day NPCs. In the background, a Coinbase ATM and newspaper box sit against a concrete wall.

I’ve Gotta Be Me: Here’s How Oscar Hudson Made NPCs Into Real Characters for Coinbase

The hapless non-playable characters of the gaming world finally have their day as one of them breaks free in this Coinbase spot by MJZ director Oscar Hudson thru agency Isle of Any, and aired during the Academy Awards. [Watch]

Henry-Alex Rubin & Framestore Out Mother Nature for Columbia Sportswear

Oscar-nominated director Henry-Alex Rubin and the Framestore crew reveal mother nature as the “mother f#$%er” she really is in this mad spot for the brand platform relaunch of Columbia Sportswear thru adam&eveDDB London. [Watch]

Coinbase CB1 Card launch film by Tendril | STASH MAGAZINE

Heavy Metal: Tendril Launch CB1 Card for Coinbase

CD Leo Mateus and director Rafael Eifler lead the Tendril design and motion team in crafting this launch film for the CB1 Bitcoin-backed credit card, the first physical product from US cryptocurrency exchange Coinbase. [Watch]

Argos Holiday Ad 2024 Trevor the Dinosaur | STASH MAGAZINE

Argos Launches Holiday Ad Season with Dinosaur Rock

The 2024 holiday ad season arrives today with UK retailer Argos mascot Trevor the dinosaur living his best life as a rock star courtesy of Partizan director Michael Gracey and the (very busy) Electric Theatre Collective animation crew. [Watch]

Guinness Dancing Can spot by Nexus and Johnny Kelly | STASH MAGAZINE

Johnny Kelly Gives the “Dancing Can” a Twirl for Guinness

Playing off Guinness’ infectious “Dancing Man” ad (an audience and industry fave from 1994), Nexus director Johnny Kelly and Yamination Studios mix live-action and stop-motion to channel the feel-good vibes of the original. [Watch]

ManvsMachine Takes U Underwater for Uswitch

The design and animation team at ManvsMachine teams with London agency Lucky Generals to conjure a frothy anchor spot at the center of a new branding campaign for Uswitch, the UK price comparison service and switching site. [Watch]