MPC: Money Supermarket “Elephunk” Behind the Scenes

MPC say they channeled Samuel L Jackson, John Travolta, Michael Jackson and Beyoncé to choreograph the moves of a funky 15-foot African bull elephant strutting the streets of Vancouver for Money Supermarket thru Mother.

MPC 3D Supervisor Fabian Frank: “The biggest challenge was creating an elephant that could pull out the moves with the best of them, yet was also believable and true to life. We solved this by ensuring his dance moves stayed within the realms of what a real elephant could do.”

“The second challenge came with integrating the elephant into the shot footage. Matching the interaction between Graeme and the elephant were key, so Graeme was tracked and rotoscoped back into the shots – using select takes to perfectly match the elephants walk cycle.”

Watch the VFX Breakdown and the finished spot below:

Agency: Mother
Production Company: Smuggler
Director: Guy Shelmerdine [Read more]

Golden Wolf: Nike “Genealogy of Innovation”

Spot your favorite childhood sneaks in this animated tour thru 43 years years of Nike history showcasing 200 shoes in two minutes courtesy of I Love Dust sister company Golden Wolf in London. Produced directly for Nike EHQ. [Read more]

Vetor Zero & Lobo: Psycho Piranhas

Directors Nando Cohen and Mateus de Paula Santos at Brazil’s creative powerhouse VetorZero use seamless photo-real VFX to flesh out a fun idea from O&M for Philips in this two-minute ode to blood-free shaving. Agência: Ogilvy Mather Cliente: Philips Direção: Nando Cohen & Mateus de Paula Santos Produção Executiva: Alberto Lopes & Sérgio Salles Atendimento: […] [Read more]

Gurvit_Echo | STASH MAGAZINE

Jonathan Gurvit and Laposta: “Trolls” Talkin’ Trash

Buenos Aires advertising CD turned director Jonathan Gurvit first grabbed our attention back in 2010 with his “Hair Conditioner” spot for Santander Bank which went on to win him a Cannes Lion.

This new “Trolls” spot, with killer CG creature work by Laposta in Buenos Aires for outdoor power tool maker Echo and based on a less-than-polite script from agency Cramer Krasselt, continues Gurvit’s quest to grab your attention in 30 seconds using feature-level VFX.

Watch more CG creatures from Gurvit and Laposta including a giant cricket and an in-your-face urban pidgeon. [Read more]

Stardust and Cyrcle for DC Shoes

Stardust director and co-owner Seth Epstein fires up his team for this startling DC Shoes clip featuring design/graffiti by Los Angeles art Collective Cyrcle and two of DC’s sponsored Skaters to promo a new product line Cyrcle designed for DC. [Read more]

Frame_Superliga | STASH MAGAZINE

Frame Brings the Balls for Superliga

Just when we were sure we’d seen enough football advertising to last a lifetime, director Anders Schroder and the Frame team in Copenhagen hit us with this carefully choreographed matrix of CG fun to promo the Superliga (Danish soccer league) broadcasts on TV3 Sport/Viasat. [Read more]