MPC: Money Supermarket “Elephunk” Behind the Scenes

MPC say they channeled Samuel L Jackson, John Travolta, Michael Jackson and Beyoncé to choreograph the moves of a funky 15-foot African bull elephant strutting the streets of Vancouver for Money Supermarket thru Mother.

MPC 3D Supervisor Fabian Frank: “The biggest challenge was creating an elephant that could pull out the moves with the best of them, yet was also believable and true to life. We solved this by ensuring his dance moves stayed within the realms of what a real elephant could do.”

“The second challenge came with integrating the elephant into the shot footage. Matching the interaction between Graeme and the elephant were key, so Graeme was tracked and rotoscoped back into the shots – using select takes to perfectly match the elephants walk cycle.”

Watch the VFX Breakdown and the finished spot below:

Agency: Mother
Production Company: Smuggler
Director: Guy Shelmerdine [Watch]

Golden Wolf: Nike “Genealogy of Innovation”

Spot your favorite childhood sneaks in this animated tour thru 43 years years of Nike history showcasing 200 shoes in two minutes courtesy of I Love Dust sister company Golden Wolf in London. Produced directly for Nike EHQ. [Watch]

World of Warcraft: Warlords of Draenor Cinematic | STASH MAGAZINE

WOW: Warlords of Draenor Cinematic

Never played World of Warcraft. Never will.

But thank the gods and the hordes of fans who do, giving Blizzard the motivation and the cash to produce head-snapping cinematics like this one for the game’s latest expansion pack called “Warlords of Draenor.”

It seems Garrosh Hellscream has “escaped through the Dark Portal and forged the orc clans of old into a terrifying war machine known as the Iron Horde,” but we all know narrative is not the point – we’re here to get sucked down the rabbit hole of infinite rendering detail, the impeccable lighting, sweeping scale and blazing action. And then watch again.

FYFI: Duncan Jones’ World of Warcraft feature is now in post and due for release in 2016. [Watch]

Gurvit_Echo | STASH MAGAZINE

Jonathan Gurvit and Laposta: “Trolls” Talkin’ Trash

Buenos Aires advertising CD turned director Jonathan Gurvit first grabbed our attention back in 2010 with his “Hair Conditioner” spot for Santander Bank which went on to win him a Cannes Lion.

This new “Trolls” spot, with killer CG creature work by Laposta in Buenos Aires for outdoor power tool maker Echo and based on a less-than-polite script from agency Cramer Krasselt, continues Gurvit’s quest to grab your attention in 30 seconds using feature-level VFX.

Watch more CG creatures from Gurvit and Laposta including a giant cricket and an in-your-face urban pidgeon. [Watch]

Frame_Superliga | STASH MAGAZINE

Frame Brings the Balls for Superliga

Just when we were sure we’d seen enough football advertising to last a lifetime, director Anders Schroder and the Frame team in Copenhagen hit us with this carefully choreographed matrix of CG fun to promo the Superliga (Danish soccer league) broadcasts on TV3 Sport/Viasat. [Watch]

Hornet_Rice Krispies | STASH MAGAZINE

Yves Geleyn: Rice Krispies “Dinosuar”

Hornet’s Yves Geleyn, who established his animated animal-wrangling skills last Christmas co-directing the blow-out success “The Bear & The Hare,” keeps the charm of that multi-award winning John Lewis spot but slides the technique sideways into hand-crafted wooden puppets for Rice Krispies thru Leo Burnett, London.

Watch Geleyn’s previous adventure with woody puppetry here. [Watch]