Prologue_Destiny Mars | STASH MAGAZINE

Prologue “Destiny: Mars” Cinematic

LA-based British ex-pat director/designer Simon Clowes, Prologue veteran Ilya V. Abulkhanov and the Prologue crew instill the characters in this opening for Bungie’s Destiny game with a believable warmth and vulnerability rarely (if ever) seen in the CG cinematic genre. [Watch]

PlusOne: “Saeco GranBaristo Avanti”

Ever wish you could control your espresso machine with your iPad? Me neither, but you may be tempted after seeing this seductive product demo for Saeco’s flagship model, the GranBaristo Avanti. Designed, directed and produced by PlusOne in Amsterdam thru Iris Worldwide. Music and sound design, ParkStudio. [Watch]

Buck Possible_Onward Internet | STASH MAGAZINE

Buck and Possible: “Onward Internet”

Buck breaks out their full toolbox including “clay, spray paint, wood, lasers and a sprinkle of lolcats” to create this bright and brisk online video for onwardinternet.com (aka the internet suggestion box) thru digital agency Possible. [Watch]

NEXUS_CANCER | STASH MAGAZINE

Smith & Foulkes: “It’s Payback Time, Cancer”

Nexus directors Smith & Foulkes brew up two-minutes of apocalyptic fun for a serious cause in this broadcast and cinema spot boosting awareness for Stand Up To Cancer, the partnership between Channel 4 and Cancer Research UK, billed as a ‘killer night of fundraising.’

Smith & Foulkes: “The initial brief was to turn the table on cancer, depicting the disease as a civilization spreading aggressively – unable to prevent its own Armageddon in the style of a disaster movie.

“The main challenge was how to visualize the cancer cells. We wanted to steer away from the obvious route of showing cells as a bunch of grotesque alien germs, but we were also acutely aware of not making them too human or cute.”

“We also had to find a way to illustrate the new therapies, drugs and scientific breakthroughs that are fighting Cancer. We wanted their arrival to be initially magical and mysterious. so we used a glowing blue orb, an unexplained light descending upon a shadowy world.

“Disaster Movies rely heavily on vast visual spectacle and a cast of thousands, so working within our time constraints we decided to recreate this using 2D matt paintings to show a sense of the city without having to model every building.

“This gave it an illustrative and richly textured feel. Modeling and animating our cast in 3D gave us the flexibility of performance we wanted, and made them stand out from their environment.” [Watch]

MARSHMALLOW LASER FEAST_DUOLOGUE | STASH MAGAZINE

Marshmallow Laser Feast & Analog: Duologue “Memex”

London’s Marshmallow Laser Feast call their sombre yet startling all-CG clip for Duologue’s cerebral “Memex” track “a 3D study of mortality exploring new photographic processes, in this case photogrammetry,” and view the project as the beginning of a deeper study into VR filmmaking.

MLF: “We worked with FBFX and their amazing 94-camera high resolution scanning rig, to create a full body scan of model Beryl Nesbitt. The scans then went to MLF’s long-term VFX collaborators Analog where they snatched a magical moment of the sunset through a window (the Analog Studio toilet), as a spherical panoramic HDR photo.

“These two photographic processes combined in 3D software where the toilet sunset illuminated Berlys Photo scanned form. We wanted to go beyond the limits of the audience’s eyeballs – using 3D to reveal different perspectives on the human form.”

Arvid Niklasson, director at Analog in London: “After we received the high res models from FBFX we started to build realistic shaders for the skin. Obviously the eyes are extremely important in making a 3D person look realistic so we built our own layered eyes and tear duct.

“Another thing we added was subtle hairs on the body. Since beryl is ‘transitioning to death’ we also had to sculpt alternative versions where she was covered in an ash like material.

“Extra to the main model, we also created all the additional pieces for the video like cloth and the rose. Once we’d decided on camera moves together with MLF every scene was lit, rendered & comped in house at Analog.” [Watch]

NEXUS_TALKTALK | STASH MAGAZINE

Smith & Foulkes: TalkTalk “The Mission”

The first of four new TalkTalk ads thru Chi&Partners finds Nexus directors Smith & Foulkes applying their signature charm and wit to unlikely 3D heroes on an epic mission.

Smith & Foulkes: “The initial idea for this spot started as a mantra shouted by a crew of household objects demanding better and cheaper TV.

“But the challenge was not just about incorporating the emotional connection seen in previous TalkTalk spots into the script, but also about providing pure cinematic entertainment – so we took a slightly different approach, using the cinematic potential of a group of friends setting out on an epic quest to find a house with TalkTalk TV.

“This gave us the comic scope to show our heroic group’s most over-dramatic adventures in a quiet corner of suburbia.” [Watch]