Working with UK illustrator/art director Matt Blease, the animation team at Niceshit Studio in Barcelona combines “classic comedy, bold scripts, and expressive characters” into a series of clean and quirky spots for IBM’s AI products. [Watch]
Director/photographer Thibaut Grevet wraps Samuel L. Jackson, Missy Elliott, and Anthony Edwards into an arresting visual poem celebrating the art and craft of timelessness for adidas Originals thru agency Johannes Leonardo. [Watch]
Separating your new sneaker from the legions of competitors is the name of the game for sports brands, so to launch the new Echo for Under Armour, Builders Club stirred up a new mix of “structure, layering, transparency, motion, and light”. [Watch]
In his latest integration of AI into mainstream commercial production, director Brent Bonacorso uses generative tools to create the raw footage with compositing, clean-up, and color handled with traditional post tools. [Watch]
Nike Football’s massive new SCARY GOOD campaign drops with nine mock-horror films from nine Prodco directors and a half dozen post/VFX studios to celebrate the “creative, fearless play” of the sport’s top players. [Watch]
Director Gary Levesque and the animation crew at WIZZ in Paris help agency and brand incubator Closer punch out of the very crowded cosmetics market with this fantasy-fueled animated launch film for GODMODE Beauty. [Watch]
