IBM Global AI Campaign by Ogilvy and Niceshit Studio | STASH MAGAZINE

Niceshit & Matt Blease Keep it Human for IBM AI

Working with UK illustrator/art director Matt Blease, the animation team at Niceshit Studio in Barcelona combines “classic comedy, bold scripts, and expressive characters” into a series of clean and quirky spots for IBM’s AI products. [Watch]

Superstar adidas Originals commercial | STASH MAGAZINE

Thibaut Grevet Ponders the Timeless With adidas Superstars

Director/photographer Thibaut Grevet wraps Samuel L. Jackson, Missy Elliott, and Anthony Edwards into an arresting visual poem celebrating the art and craft of timelessness for adidas Originals thru agency Johannes Leonardo. [Watch]

Under Armour Echo launch film by Builders Club | STASH MAGAZINE

Builders Club Deconstructs the Echo for Under Armour

Separating your new sneaker from the legions of competitors is the name of the game for sports brands, so to launch the new Echo for Under Armour, Builders Club stirred up a new mix of “structure, layering, transparency, motion, and light”. [Watch]

Arc Meets Story: Brent Bonacorso Boards a Menagerie for Cathay Pacific Cargo

In his latest integration of AI into mainstream commercial production, director Brent Bonacorso uses generative tools to create the raw footage with compositing, clean-up, and color handled with traditional post tools. [Watch]

Nike Football Scary Good Campaign | STASH MAGAZINE

Fast & Fearless: Nike’s Nine Football Nightmares

Nike Football’s massive new SCARY GOOD campaign drops with nine mock-horror films from nine Prodco directors and a half dozen post/VFX studios to celebrate the “creative, fearless play” of the sport’s top players. [Watch]

Gary Levesque and WIZZ Enter GODMODE for Closer

Director Gary Levesque and the animation crew at WIZZ in Paris help agency and brand incubator Closer punch out of the very crowded cosmetics market with this fantasy-fueled animated launch film for GODMODE Beauty. [Watch]