Two men stand on a sidewalk; one in a suit with an awkward posture, the other in casual clothes and a headset, interacting with a device, like modern-day NPCs. In the background, a Coinbase ATM and newspaper box sit against a concrete wall.

I’ve Gotta Be Me: Here’s How Oscar Hudson Made NPCs Into Real Characters for Coinbase

The hapless non-playable characters of the gaming world finally have their day as one of them breaks free in this Coinbase spot by MJZ director Oscar Hudson thru agency Isle of Any, and aired during the Academy Awards. [Watch]

Kacper Larski & REZZ Dazzle With Kia EV4 Launch Film

Ukrainian–Canadian EDM DJ/producer REZZ (aka Isabelle Rezazadeh) brings both the track and her signature hypnotic show visuals to this EV launch film by Asymetric director Kacper Larski for Kia Canada thru INNOCEAN Canada. [Watch]

2veinte & McFlyy “JUMP” Coca-Cola x FIFA World Cup 2026

“Jump”, Van Halen’s 1984 pop-rock mega-hit, gets a shiny update as the Coca-Cola x FIFA World Cup 2026™ anthem, uniting the talents of Buenos Aires animation studio 2veinte with director/art director McFlyy and creative collective TUNL. [Watch]

Telestra Wherever We Go by Smith & Foulkes | STASH MAGAZINE

Walk This Way: Smith & Foulkes and Black Kite Studio Step Up for Telstra Sequel

The viral success of their 2024 Wherever We Go campaign for Telstra, prompts the original creative team of Riff Raff directors Smith & Foulkes, Black Kite Studios, and agencies Bear Meets Eagle On Fire/+61 to reteam for a bigger walkabout. [Watch]

President's-Choice-Possible-Lives-Here-by-Henry-Scholfield-and-Feather-_-STASH-MAGAZINE7

Behind Henry Scholfield & FEATHER’s One-Shot Wonders for President’s Choice

Here’s how Spy director Henry Scholfield and Toronto VFX studio FEATHER choreographed an impossibly complex mix of practical and post effects for Canadian private-label brand President’s Choice thru agency Zulu Alpha Kilo. [Watch]