Creative director and founder Keyvan Nourian at Studio River in Paris: “This is a personal project initiated during the third lockdown in France and inspired by the feeling of seclusion caused by the COVID pandemic. [Watch]
If you’re feeling like the weekend could use a badass kickstart, this non-stop infusion of chaos and destruction – created by the EA Marcom Cinematics team for first-person shooter Battlefield 2042 – may be just the thing. [Watch]
Category Advertising, Animation, CG, Character Animation, Featured, Games · Tags 2WEI, DICE Media, Electronic Arts, GOODBYE KANSAS, Marcom Cinematics, Mötley Crüe, Tint
London motion house weareseventeen create an organic, growing typeface as the striking anchor to their visual identity for AMV BBDO’s global campaign backing the coral restoration initiative from Sheba cat food. [Watch]
Director/animator Jaegwang Yu in Seoul, South Korea: “The NUGU Candle is an AI speaker [from SKT] with a cute name and a cute shape. Inspired by this product, I tried to emphasize showing off images of the cute AI rather than putting the emphasis on the product’s many functionalities.” [Watch]
CD Marcus Dryden and the MPC crew combine deepfake AI/machine learning, a real-time game engine, and hands-on VFX work to clone American artist Eliza Douglas and wrap her in every look from Balenciaga’s Spring ’22 collection. [Watch]
Category Animation, Brand film, CG, Character Animation, Featured, VFX · Tags Balenciaga, BFRND, Marcus Dryden, Mikros Image, MPC, Quentin Deronzier
Fluent Studio in London: “We worked with global agency Optimist Inc in creating 10 animated films to tell a wider brand story for Bayer. The concepts were based on paradigm shifts and impossible breakthroughs in life sciences.” [Watch]