How do you sustain viewer interest for 75 seconds when you’re launching a product as dry and abstract as cloud data services for a company as massive and straight-laced as IBM? Like this… [Watch]
LA studio STATE Design celebrates its third year with a new space, new website and this animated self-promo piece showcasing the company’s diverse range of talents and extolling their boutique values. Have a look at some of the development art as well as the finished piece. [Watch]
The team at Giant Ant in Vancouver take their latest open brief from Slack deep into bright-and-happy land via this bouncy 3D mini-opus, with post-production from The Sequence Group, and music/sound design from Antfood. [Watch]
Take a peek at the stunner Style Frames and process reel behind the centerpiece spot of the new retail launch package for Nike’s Air Max 1 Ultra Flyknit shoe created by multi-talented Munich motion house Aixsponza. [Watch]
Looking to make some noise at SIGGRAPH about their Cinema 4D Release 18, Maxon commissions ManvsMachine to rip the doors off the software and the results are spectacular. A fully CG film, VERSUS is jammed with startling, beautifully lit frames plus an armadillo moment I did not see coming. [Watch]
London motion masters Art&Graft blend 3D character animation with a warm illustrative style for both an intimate and sweeping showcase of how sales of lottery tickets in the UK support the 1,300 athletes of Team GB and their quest for victory at the Rio 2016 Olympic Games. [Watch]
