USM Haller System brand film by FRAME | STASH MAGAZINE

FRAME Assembles the Haller System for USM in Satisfying New Brand Film

The vibrant austerity of the Haller furniture system, a mid-century classic manufactured by Swiss brand USM, receives an appropriately elegant and minimal treatment in this brand film by the team at FRAME in Copenhagen. [Watch]

Aardman and Jungler Stage “McFarmer vs McRancher” Smackdown for McDonald’s

Paris prodco Jungler teams with director Will Studd and the stop-motion mavens at Aardman to frame up a slap-stick proxy burger battle for McDonald’s in France thru agency TBWA. [Watch]

FutureDeluxe Red Wing TruGuard Lite | STASH MAGAZINE

Soft vs Strong: FutureDeluxe for Red Wing Shoes

Executive creative director Ant Baena leads the FutureDeluxe team in stirring up a whirlwind of contrast for heritage US footwear brand Red Wing Shoes to demonstrate “lightweight comfort and rugged durability can seamlessly coexist.” [Watch]

The New Blank animated short film The Imagination Lab | STASH MAGAZINE

The New Blank Invites You Into “The Imagination Lab”

In their latest in-house animated short film, director/designer Eric Edwards and Seattle prodco The New Blank drop a mischievous two-minute jab at the shortcomings of AI and the “commoditization of ideas and creativity”. [Watch]

sub.stnc® Peels Back “The Process” for Lignin Industries

The design and motion crew at sub.stnc® in Malmo, Sweden, elevate the industrial process of transforming wood from forest waste into sustainable bioplastics in this visually engaging brand film for greentech company Lignin Industries. [Watch]

AI vs Humans Baby on Board Safety Car Dog and Rabbit | STASH MAGAZINE

Dog & Rabbit Debates AI vs Humans in New Mixed Media Comedy Series

London studio Dog & Rabbit (aka Andrew Kelleher and Dave Anderson) mix stop-motion, live-action, and AI with traditional and 3D animation in the first episode of their new series of comedy shorts called Baby on Board Safety Car. [Watch]

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