After two powerful editions, Playgrounds returns to London for In Motion 2025 on October 9–10, bringing artist talks, panels, live demos, and a new app to connect creatives throughout the festival. [Watch]
Separating your new sneaker from the legions of competitors is the name of the game for sports brands, so to launch the new Echo for Under Armour, Builders Club stirred up a new mix of “structure, layering, transparency, motion, and light”. [Watch]
In their latest work for Swiss athletics brand On Running, London studio Builders Club (whose best work we track here) intro the Cloudsurfer 2 trainer as part of the label’s spring/summer 2025 Soft Wins campaign. [Watch]
Perfectly timed to nudge you into spring fully inspired, Stash 170 packs another two hours of extraordinary motion design, animation, and VFX into the Stash Permanent Collection. Take a peek at the two-minute preview. [Watch]
If you’re serious about staying inspired in 2025, Stash 169 is the perfect place to start. Preview all the motion projects selected for this issue and are now part of the Stash Permanent Collection. [Watch]
It’s an encouraging sign for any creative industry when commissioned client work is expected to include serious artistic exploration. These films, from brands both mammoth and tiny, are perfect examples of this auspicious trend. [Watch]
