Explaining complex ideas with appropriate levels of style and energy for the target audience is a balancing act Stash applauds as often as we can – as with this work from content agency Hook for Google Labs’ Doppl fashion app. [Watch]
Detroit creative content agency Hook elevates what could have been a very dry how-to explainer for Google Labs’ new Whisk image generation tool into a music-driven flurry of motion laying out the platform’s features and benefits. [Watch]
The 2024 edition of the Google Marketing Live event opened with this bright and bubbly mixed-motion sequence lead by Scholar CDs Will Campbell and Juan Carlos Cuadra who set out to “showcase what Google AI can do for you”. [Watch]
London digital design studio Dada Projects, whose 2023 brand film for PROWL we covered here, nudges forward the motion canon visualizing AI for Google’s DeepMind with this intriguing assembly of CG forms. [Watch]
Director Chris Lockhart and the motion crew at South African studio Masters & Savant craft a sleek and cheeky product film parody as part of Google’s (ultimately successful) campaign urging Apple to update their iMessage platform. [Watch]
We don’t know of any other best-of-year lists that recognize explainer videos but Stash has a definite soft spot for designers and animators with the skill set and patience required to distill complex ideas into engaging content. [Watch]
