Based on a sketch by Leo Burnett art director Eugene Kolkey, Tony the Tiger hit grocery stores and the airwaves in 1951 and has since helped kids with all sorts of problems. Now, hoping to attract an older demo, Tony tackles work-related ageism with a 43-year old named Candy who admits, “she ain’t no spring chicken.” [Read more]
Powered by Foreigner’s almighty power ballad “I Want To Know What Love Is,” London VFX house Electric Theatre Collective bring the house down with bang-on performances and perfect integration in Freeview “Left Behinds” directed by Rogue Films’ Sam Brown thru Leo Burnett. [Read more]
Jingle-bell-happy 2D/3D animated :30 from Ryan Honey and the Buck LA crew for McDonalds seasonal “hot and tasty white cocoa refreshment” featuring enough cute character work and clever transitions to last you through the holidays. Agency: Leo Burnett. [Read more]
Balls-to-the-wall 2D motoring madness from São Paulo animation house Birdo in collaboration with Gabriel Nóbrega from Vetor Zero/Lobo thru Leo Burnett for Fiat “telling stories about good people who transform into evildoers in traffic.” [Read more]
Hornet’s Yves Geleyn, who established his animated animal-wrangling skills last Christmas co-directing the blow-out success “The Bear & The Hare,” keeps the charm of that multi-award winning John Lewis spot but slides the technique sideways into hand-crafted wooden puppets for Rice Krispies thru Leo Burnett, London.
Paris directing collective PLANKTOON (aka Sun, Alban, Fabrice, Alexandre and Sebastien) step outside their usual realm of fun/colorful 3D character work for this powerful monochrome fundraising appeal created for French AIDS charity Sidaction thru Passion Paris and Leo Burnett. If you have kids of any age, it’s hard not to get caught up in the drama of the vignettes. [Read more]