Take a look at how director Joe Bluhm, the Tonic DNA crew in Montreal, and Leo Burnett Toronto created this CG heartwarmer for Campbell’s that delivers a hopeful message through the worldview of a firefly. [Watch]
Firmly grasping your tear duct triggers with both hands, Swedish directing team againstallodds return to the holiday season with a heart-tugging CG narrative for McDonalds via Passion Pictures and Leo Burnett. [Watch]
From the release: Leo Burnett creative director, Michelle Walsh: “Every bloke gets hot, sweaty balls (so I’m told) but they’ll rarely talk about it, let alone do something about it. [Watch]
Co-directors Softly Dunstan and Darren Price at Mighty Nice in Sydney use a smart mix of 3D and watercolor illustration to leverage the package designs of Proud & Punch frozen treats into a series of short and charming animated spots. [Watch]
Nexus director Fx Goby animates stencil graffiti to raise awareness of the 80,000 young people in the UK who find themselves in dire circumstances both at home or on the streets in this stark and powerful online film for UK charity End Youth Homelessness. [Watch]
Based on a sketch by Leo Burnett art director Eugene Kolkey, Tony the Tiger hit grocery stores and the airwaves in 1951 and has since helped kids with all sorts of problems. Now, hoping to attract an older demo, Tony tackles work-related ageism with a 43-year old named Candy who admits, “she ain’t no spring chicken.” [Watch]
