Egg McMuffin by Matthieu Braccini (Director’s Cut)

Paris motion designer Matthieu Braccini recently created 15 tasty GIFs to promote Mcdonalds’ Egg McMuffin for TBWA then assembled all his visual experiments for the project into the planet’s most poetic interpretation of a breakfast sandwich. [Read more]

McDonalds Car Free Day | STASH MAGAZINE

How to Drive-thru McDonalds on World Car Free Day

According to McDonald’s, 70 percent of their U.S. sales come from drive-thru windows. So how does such a vehicle-dependent restaurant go about embracing a pro-green initiative like World Car Free Day? [Read more]

McDonalds Frog | STASH MAGAZINE

McDonalds “Enjoy the Now”

Passion Paris directing duo Timekeepers (aka Stephane Montel and Raoul Barbet) launch their animation studio Capsule with the yearnings of reincarnated fast food lovers in this spot for McDonald’s Switzerland. [Read more]

McDonalds Yves Geleyn | STASH MAGAZINE

Yves Geleyn Makes Your Happy Meal Happier

Thirty crew, 12 weeks, six sets, plus hundreds of 3D-printed and hand-painted miniature characters culminate in director Yves Geleyn‘s intricate new stop-motion Happy Meal clip shot on Hornet’s stage in Brooklyn for McDonalds thru Leo Burnett UK. [Read more]

Johnny Kofoed_McWhopper | STASH MAGAZINE

Peace One Day Wants to Build the “McWhopper”

Assembly director Jonny Kofoed and his intrepid team of three animators makes a compelling case for the proposed 24-hour detente between Burger King and McDonalds in peaceoneday.org’s continued campaign to make the world a nicer place. [Read more]

BETC_McDonalds | STASH MAGAZINE

Behind the Scenes of McDonalds Emojis Ad

Have a look at how Paris VFX/motion house Mathematic helped the ever-rising emoji tide hit some sort of crest last week (hopefully) when agency BETC and French directing collective We are From LA released their McDonalds ad starring a cast of bowling-ball-headed emoti-citizens. [Read more]