A solid idea from Mother London and bang-on execution from MJZ director Juan Cabral and a crew of 15 MPC VFX artists keeps IKEA’s ‘The Wonderful Everyday’ campaign going with this very-watchable spot which gains even more altitude via Prunella Scales’ reading from “The Tempest.” The MPC team, led by [Watch]
MPC won the only VFX Film Craft Gold Lion handed out at Cannes this year for this complex and ambitious :90 Assassins Creed, Black Flag: “Defy” spot directed by Adam Berg at Stink thru the Sid Lee agency in Paris. Have a look at how MPC’s VFX team, led by Franck Lambertz and Fabian Frank pulled it off, then watch the finished spot below.
The MPC NY crew flex their character design, animation and slapstick narrative muscles with an Easter confection written and directed in-house by Bill Dorais and Ty Coyle. “Enjoy the Sweets” blends traditional stop-motion techniques and CG into 3,000 frames of sweet-toothy feel-goodness. Lead animator Grae Revell: [Watch]
Sometimes all the elements of a production work so well together it just makes you wanna watch again. In the case of “Cooks Range” for Lurpak butter products thru W+K London, those elements include: Blink director Dougal Wilson, DoP Stephen King Roach, editor: Joe Guest @ Final Cut, the VFX/post team at MPC, sound designer Aaron Reynolds @ Wave Studios, and a hot young composer named Richard Strauss.
The campaign also includes delicious print assets like the one below featuring photography by Blink Art film-maker and photographer Ryan Hopkinson.
MPC NY expands their digital team with the addition of B-Reel veteran Adele Major as digital and design producer. [Watch]
Approached by NBC “to help emulate the gritty undertones” of the network’s hit drama Blacklist without revealing details of the show itself, MPC NY inserts a sweeping CG domino sequence into stark live footage shot in and above the Mojave Desert. The process started with a 3D previz and six life-sized reference sculptures [Watch]
