If there’s such a thing as minimalist maximalism, this entrancing and intricate infinite zoom created by German director/animator Henning Max Lederer for OMD’s new single “Isotype” is probably it. [Watch]
Rotating sets are certainly not new (Royal Wedding, 2001: A Space Odyssey, Poltergeist, etc.) but this deployment from director Show Yanagisawa for Sony’s Gravity Rush 2 game updates the technique with a secret weapon: the ginger kitten. [Watch]
Italian animation innovator and provocateur Donato Sansone (aka milkyeyes) suppresses his natural tendency toward the NSFW and grotesque to hand-craft a snappy don’t-text-and-drive message for Ford Italy. [Watch]
Unit9 director Cole Paviour and cinematographer James Medcraft combine motion capture, motion control, and a unique multi-plane liquid printer to create the planet’s first animated liquid human all in camera. [Watch]
The social network for athletes called Strava gave each of its 1.2 million members a stunning and personalized CG film displaying their individual training achievements in 2016. [Watch]
Mobile phones are hard to tell apart as are most of the ads promoting them, but Shanghai director/ motion designer SOMEI is helping OPPO change that by surrounding the expected pristine product shots with fun and unexpected visuals. [Watch]
