The best advertising case study we’ve seen in several years, this 90-second clip details “Impossible Game,” an innovative and ambitious project from agency TBWA\Paris designed to help France’s national state-owned railway find extraordinary engineering talent. Client: SNCF Agency: TBWA\Paris [Watch]
Spike Jonze contravenes all the established rules of fragrance promotion (elegance, sexiness, passive femininity) in this frenetic four-minute slice of branded content for KENZO WORLD starring actress/dancer Margaret Qualley with supporting VFX by Digital Domain. [Watch]
Directed and created by weareseventeen’s Jesper Lindborg, this near-full-CG music video for the mystery music duo Kids of the Apocalypse finds “kids taking refuge in a once-flourishing American high school where psychoactive fumes are blurring the boundaries of reality. Where the wild is fusing with the digital.” [Watch]
Like vinyl records, stop-motion animation refuses to be replaced by more practical and efficient digital alternatives. Join UK filmmaker Vugar Efendi on his tour back thru 39 films and 116 years of hand-crafted frame-by-frame magic.
[Watch]
The off kilter music and lyrics of Japanese singer-songwriter (and hairdresser) Uri Nakayama finds a perfect mate in the playful, unstructured and unpredictable visual talents of Berlin-based artist/director Hoji Tsuchiya in this track called “Spring Time-old Man.” [Watch]
Discovering new animation work from French directing duo Mrzyk & Moriceau is always a treat as it guarantees trippy, often outrageous imagery held together by a certain subversive sense of abandon. [Watch]
