Director Dan Fitzgerald at Noad Animation in Kent, UK: “We recently made this ident for the 2022 British Animation Awards. [Watch]
With roots extending back as far as 1833, the zoetrope continues to cast a spell over creatives and consumers alike, with this intricate and elegant spot for VW’s new ID.4 EV serving as a showcase for seven versions. [Watch]
Taiwanese director Muh Chen and the crew at Grass Jelly Studio in Taipei up the ante in the zoetrope genre with this ambitious, intricate (and surprisingly emotional) mix of live-action and VFX for singer Hebe Tien. [Watch]
Just when we zoetrope fans were despairing as to when the next hypnotic spinning confection would land, Sixty40 director Simon Robson sends us this feel-good, CG-disguised-as-cake spot (with 3D by Heckler), part of a three-spot campaign produced thru Sydney agency JOY. [Watch]
1stavemachine and Mother London focus attention on the global water crisis with a spectacular spiral zoetrope directed by Tim Brown and 1stave’s resident master of physical magic Bob Partington for the ongoing partnership of Stella Artois and Matt Damon’s Water.org. [Watch]
The popularity of Zoetropes is certainly linked to our current love of all things analogue: meaning handmade, warmer and somehow more honest. But now that TBWA Singapore and Airbnb have created this 12 1/2 foot-wide monster, the question becomes: Did we just hit peak Zoetrope? [Watch]
