Not To Scale Signs Oscar-Winning Director Peter Baynton
September 10, 2024
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Inertia Studios Adjusts to the Alpine Trail for Marin Bikes
London’s Inertia Studios (whose love of outdoor CG adventures we’ve noted here and here), is back in the bush with a gripping product film for Marin Bikes highlighting the features and benefits of their Alpine Trail models. [Watch]
Join Ignacio Osorio and ODD for a Short “Geometrip”
Art director/animator Ignacio Osorio (who won an Emmy for his motion work on CNN’s The Hippie Trails doc), conjures a tactile ode to geometric abstraction in this passion project, an intriguing mix of handmade collage and digital tools. [Watch]
Ditroit Reveals the R&D Process Behind Hublot’s Tourbillon SR_A Product Film
The welcome trend of entertaining process reels continues with this riveting look at the CG experiments behind Ditroit’s latest work for Hublot, a showcase for the brand’s collab with British designer Samuel Ross and his studio SR_A. [Watch]
NotReal Mixes it Up for Microsoft Windows 11 Campaign
Building on their previous work for Microsoft (see here and here), the NotReal motion team layers up a snappy mix of graphic design, illustration, and CG to showcase how Windows 11 integrates with the daily lives of its users. [Watch]
Brent Bonacorso Discovers Miniature Civilizations in New Johnnie Walker Spec Spot
Drawing on visual references including vintage museum dioramas and the pioneering stop-motion of Ray Harryhausen, LA director Brent Bonacorso leverages a happy accident in Midjourney into a rousing spec spot for Johnnie Walker. [Watch]
Paul Lavau and Wizz Animate a Quiet and Very Personal Ode to Adolescence
French animator and CG artist Paul Lavau (whose credits include Despicable Me 2 and Minions), teams with Paris studio Wizz to craft a trio of emotional vignettes capturing very personal memories of adolescence. [Watch]
